The Atlanta Olympics started to raise the sport's profile in the US. The event was a sell-out and became one of the most popular sports. Ex-President Jimmy Carter, Chelsea Clinton, Princess Anne and Paul Newman were among the celebrities who came to watch. David Broder of the Washington Post also came. After seeing the men's doubles finals, he reported: "seeing one of the supreme athletic spectacles of my life".1996 was a landmark in American badminton. It's not only the Atlanta Olympic Games that started to generate massive interest in the American market. In December 1995 the IBF introduced a brand new tournament in California, the Hong Ta Shan Cup; a men's invitational event with top players and big prize money. This year there are plans to add a women's event and to increase the prize money still further - a real Christmas present for players and American spectators. The Hongtashan Group has gone on to sponsor the US Open, increasing the prize money to $200,000 . This makes the event the most valuable World Grand Prix event in the series and gives it six-star status.
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